Embracing Sustainable Tourism with the First Mile Project

At Tromsø Outdoor, we are pleased to share our involvement in the First Mile project, a pioneering initiative to promote sustainability in the tourism sector. Funded by the EU Single Market program, the First Mile project selected 80 businesses across France, Italy, Norway and Slovenia to experiment with innovative solutions based on behavioral sciences. The project is designed to support small and medium-sized enterprises (SMEs) across France, Italy, Norway, and Slovenia. Through innovative, behavior-smart solutions, this project is making sustainable choices more appealing and accessible for businesses and tourists alike.

The First Mile Initiative

The First Mile Project is committed to improving the sustainability in tourism by using behavioral science to influence and improve decision-making processes. The goal is to implement simple and affordable solutions that not only improve the design of tourism products and services, but also encourage sustainable practices among travelers.

These solutions are designed to be simple yet effective, ensuring that sustainable choices become the most attractive options for tourists. By making these choices more appealing, the First Mile project aims to have a significant positive impact on the environment while improving the overall experience for travelers. The project's collaborative approach and reliance on behavioral science principles ensure that the strategies developed are research-based and highly effective.

Our Commitment to Sustainability

We are excited to be part of the First Mile project and to be among the companies testing its innovative solutions. As part of our participation, we are introducing several initiatives to reduce waste and promote sustainable tourism. For instance, we encourage our guests to bring their own reusable cups or purchase an eco-friendly Norwegian cup from us, aiming to minimize the use of disposable paper cups. Similarly, we are transitioning to reusable bags for rental equipment to reduce plastic waste.

Moving Forward Together

Through these initiatives, we aim to inspire our guests to adopt more sustainable practices. By reducing our reliance on single-use items and promoting reusable alternatives, we are taking steps towards a greener future. We hope that our efforts, combined with the innovative solutions developed by the First Mile Project, will have a significant impact on sustainable tourism.

For more information about the First Mile Project and our sustainability initiatives, please visit the project’s website or contact us for the details. Let's work together to create a better world for future generations.

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